Linda believes great strategists blend knowledge, rigor and courage. As a cross-discipline practitioner, Linda leads integrated strategic initiatives and crafts strategic plans which optimize the brand’s assets, data and channels. She is expert in Brand, Content, Engagement/CRM and Customer Experience Strategy across categories.

Superior strategy is always born from superior insights. Linda conducts and analyzes research to gain deep audience and market insights that drive differentiated strategy.

We live in an age of fractured attention. Whether you seek a vibrant expression of your brand’s proposition, to elevate your brand content or to publish a thought leadership piece, Linda’s compelling ideas and content will ensure your audience engages with you.

Linda has created multiple brand identities, strategy guides, e-books and thought leadership pieces for brands like Johnson and Johnson, Bank of America, Kraft, and Lowe’s. Her articles appear in Ad Age, Pharma Live, and Med Ad News among others. She authored the pioneering “Content Playbook” while at Meredith Corporation.

To remain fresh and compelling brands and organizations must think differently, even radically, reconfiguring brand hierarchies or shifting a competitive strategy.

LInda has helped many organizations upshift by conducting innovation initiatives and translating the output into rejuvenated strategy. Linda excels in group moderation and presentation.

Her innovation clients have included Chrysler, Chubb, Abbvie and Blue Cross Blue Shield. She’s also worked with several Not-For-Profits.